Blame CoCreate, for instance (14 Feb 2006)

The company I work for is called CoCreate. The name was chosen because the company's mission is all about collaboratively creating things. That's all nice and dandy, but I guess the team who picked the name didn't include a programmer, and so they overlooked something pretty obvious which causes mild confusion every now and then.

Most programmers, when confronted with our company name, think of COM. After all, one of the most important functions in all of the COM libraries prominently displays our company name: CoCreateInstance. Now, if a programmer thinks about COM (and hence software) when she hears about us, that's probably fine, because, after all, we're in the business to make and sell software.

However, customers are not necessarily that technology-savvy, nor should they have to be.

A while ago, a customer complained that our software was sloppy because it wouldn't uninstall itself properly and leave behind traces in the system. Our installer/uninstaller tests didn't seem to confirm that. So we asked the customer why he thought we were messing with his system. "Well", he said, "even after I uninstall your stuff, I still get those CoCreate messages." - "Those what?" - "CoCreate error messages."

The customer sent a screenshot - it showed a message box, displayed by an application which shall remain unnamed, saying that "CoCreateInstance failed" and mumbling some COM error codes!

It took us a while to explain to the customer that no, we did not install this CoCreateInstance thing on the system, and that it is a system function, and if we actually tried to uninstall it along with our application as he requested (kind of), he wouldn't be terribly happy with his system any longer, and that the other app was actually trying to report to the customer that it had found a problem with its COM registration, and that this should be looked after, not our uninstaller. Phew.

Now if only we had the time-warping powers of the publishers of "The Hitchhiker's Guide To The Galaxy", we'd send our company marketing materials back into time before Microsoft invented COM, and then sue the living daylights out of them. Well, if we were evil, that is

My memory took a little longer to swap back in, but while writing the above, it dawned on me that this incident wasn't the only one of its kind: Somebody had upgraded to a new PC and installed all applications except CoCreate's. Then, while syncing to his Palm Pilot, he got an "OLE CoCreateInstance Failed" error message, and started to search high and low on his shiny new PC for traces of CoCreate applications or components.

Puzzled, he posted to a newsgroup, and I replied with tongue-in-cheek:

Let me explain: When we kicked off CoCreate as a company, we sat together and thought about awareness strategies for the new company. So we called our buddies from Microsoft and asked them to name some API functions after us, and in exchange we would port our software to Windows NT. Neat scheme, and as you discovered on your system, the cooperation between the two companies worked just fine.

[... skipping explanation of the technical issue and hints on how to fix registry issue on the system ... ]

The next step for CoCreate towards world domination will be to talk to some of our buddies in, say, Portugal, and offer them to develop a Portugese version of our application if they name their country after us.

Needless to say that everybody in the newsgroup had a good chuckle.

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