CoCreate Software, my employer, is merging into
Parametric Technology GmbH. This is a major
milestone for both CoCreate
and PTC. We have good reasons to look forward to what's coming up - but
it's also a perfect opportunity to look back at 25 years of CoCreate history.
I joined the company in 1991 when it was still called MDD and was a division
of Hewlett-Packard at their Böblingen site. Shortly after
that, I heard somebody report that sales people from a competing company had
been disseminating
FUD
about the viability of our division and our products. Apparently, customers were
told: "We give them 2 more years, and then they're gone."
That was one of my first lessons how things are done in
bidniz: It's not always
about the functionality and quality of your product, but also about how far customers
will trust your company - and competitors will attack both on the product and
the company front.
Anyway - turns out that the prognosis was just a
tad too aggressive. So far, we
survived another
seventeen years (and not just barely), way more than the two years
the Cassandras gave us. And even
as a part of PTC, we'll continue to serve our customers with our own product
line, so the CoCreate story continues.
Memory of those days in the early 90s is hazy, and maybe I've got it all wrong. But then, I'm
pretty sure somebody also mentioned which company those sales people worked for.
It was PTC
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