#define private public - What's in a name? (25 Jul 2009)

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---+++ [[DefinePrivatePublic20090725WhatsInAName][What's in a name?]] (25 Jul 2009)

<summary>
This weekend, I finally bit the bullet: I went over all 
<a href="/CoCreateModeling/WebHome"><nop>CoCreate Modeling pages</a> 
on the site, and fixed most references to the old product
name "<nop>OneSpace Modeling". John Scheffel, who maintains the International 
<nop>CoCreate Users Group
site at http://www.cocreateusers.org, had sent me a friendly note about all those dated
names on my site - precisely the kind of kick in the behind 
that I sorely needed to finally get the job done. Thanks, John!
</summary>

And by the way, John, thanks as well for all your work
to keep the user group site going strong! When you, dear reader, stop by at the
[[http://www.cocreateusers.org/forum][<nop>CoCreate user group forum]] next time, drop
John a line to say "thank you". He deserves it.

I'm not done with all the renaming on the site yet; for example, there are a number 
of pages which I called "<nop>OsdmSomething" (silly me). "Osdm" is the abbreviation for
"<nop>OneSpace Designer Modeling", which is yet another older name for what we now
know as "<nop>CoCreate Modeling"...

As you can see, "<nop>CoCreate Modeling" was rechristened a lot in the past:

| *Official name* | *Colloquial* | *Versions* | *When* |
| HP PE/SolidDesigner | <nop>SolidDesigner | 1-7 | 1992-1999 |
| <nop>CoCreate <nop>SolidDesigner | <nop>SolidDesigner | 8-9 | 2000-2001 |
| <nop>CoCreate <nop>OneSpace Designer Dynamic Modeling | ? | 11 | 2001-2002 | 
| <nop>CoCreate <nop>OneSpace Designer Modeling | OSDM | 11.6-14 | 2002-2006 |
| <nop>CoCreate <nop>OneSpace Modeling | <nop>OneSpace Modeling | 15 | 2007 | 
| PTC <nop>CoCreate Modeling | <nop>CoCreate Modeling | 16 and later | 2008- |

This is from memory - corrections most welcome. <nop>CoCreate users out there, what's your 
favorite product name?

I'm not a creative marketeer - just a lowly engineer and therefore not too 
imaginative. You see, I call my apples apples, my typos typos, and my bugs features. Simple and 
straightforward, that's what _us engineers_ are like.

So personally, I would never have fiddled with the product name at all.
Granted, _some_ name changes were inevitable. After all, we separated from HP in 1996 and 
became independent as <nop>CoCreate, and so we couldn't use the "HP" prefix anymore, of course.
And in late 2007, PTC acquired us, and our products needed to be integrated into PTC's portfolio.
My own - way too simplistic - engineering approach to branding would have been:

   * HP PE/<nop>SolidDesigner (colloquially: <nop>SolidDesigner)
   * <nop>CoCreate <nop>SolidDesigner (colloquially: <nop>SolidDesigner)
   * PTC <nop>CoCreate <nop>SolidDesigner (colloquially: <nop>SolidDesigner)
   
In fact, many of our customers still call the product <nop>SolidDesigner; apparently,
that name stuck with people. And not quite incidentally, the name of the main executable 
on disk is =SolidDesigner.exe= 8-)

Anyway - I'll have to admit that I start to like "<nop>CoCreate Modeling" as well. It's reasonably
short, simple to remember, alludes to what the product does, and it reminds users of our 
past as <nop>CoCreate - which is a nice nostalgic touch for old f*rts like me who've 
been with the team for almost two decades now...

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%COMMENT{type="below" nonotify="on"}%Thanks for these historical naming infomations !

Two comments from my side :-)

1) PE means &#034;Precision Engineering&#034;

2) I am not that sure, whether the first version(s) of <nop>SolidDesigner already included the marketing brand &#034;PE&#034; or it was simply called HP <nop>SolidDesigner. 

Mehmet Akyar

-- Main.MehmetAkyar - 26 Jul 2009



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